I turn complex language into user-friendly copy

Hi, I'm Sara :)

I specialise in making things make sense.

I'm a UX writer and creative copywriter with over 15 years’ experience creating B2B and B2C content for global audiences. I love working in cross-functional teams to solve complex user problems.

Most recently, I’ve led on copy for user journeys at Barclays and BT. I have a knack for turning corporate jargon and strict compliance requirements into clear, customer-first copy.

My background also includes 10 years as a creative copywriter and content manager in E-commerce, collaborating with CEOs, Art Directors and Campaign Managers to build 360° global campaigns.

UX writing

Compelling, conversion-focused app and website copy that nudges audiences in the right direction.

Creative copywriting

Engaging, on-brand copy for retail brands, from TVCs, video scripts, websites, email marketing and social channels to traditional printed lookbooks and catalogues.

Content strategy

Using A/B testing, data-led SEO, user insights and strategic campaign planning to boost conversion rates, email click-throughs, and organic engagement.

Recent UX projects

Barclays: children's savings

Landing page about Barclays bank accounts for children and teenagers aged 11 to 17.

BT: launch of a network-as-a-service (NaaS) platform

A new cloud platform with intuitive, self-serve UI copy for network engineers.

Barclays: how to remortgage

Landing page for homeowners interested in switching their existing mortgage from another bank to Barclays.

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BT Business: knowledge hub for network engineers

Transforming a vast archive of information into content that was easy to search, scan and download.

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Barclays: 'refer a friend' campaign

Refer a friend and get £50 off.

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Barclays: international payments app journey

Crafting clear microcopy, error states, and step-by-step guidance to simplify payments and build user trust.

Customer communications

I also have two years' experience writing operational and service communications for Barclays customers.

I took dense legal banking updates and translated them into clear, reassuring copy across letters, emails and SMS .

Mortgages

Customer's mortgage application, active mortgage account, or property financing status.

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Business banking

Flexible financing options designed to help companies fund growth, buy equipment, manage cash flow, or invest in property.

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Travel insurance

Comms for monthly add-on insurance packages for Barclays current account holders.

Creative copy projects

Roberts Radio | About Us

Positioning Roberts Radio as a British cultural icon rather than 'just a tech brand'.

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Roberts x Amy Winehouse Foundation

Launching a debut charity collaboration.

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Morphy Richards rebrand

Developing and implementing new tone of voice guidelines in line with a full rebrand.

Belling cookers Asia launch

Launching Belling cookers in the Asia market.

Alice's Garden advertorial

UK double-page ad in Family First magazine for a new garden furniture brand.

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Nobody's Child lockdown campaign

This is one of my favourites - it'll be worth the wait. :)

Here for more creative copy samples?

Good news - I have over 10 years' experience as a creative copywriter. I've worked on some weird and wonderful retail campaigns in my time across advertorials, landing pages, email, social, outdoor display, in-store display, product copy and lookbooks.

Senior Brand Content Manager

Senior Copywriter

Senior Content & Copy Manager

Senior Copywriter