BT: launch of a network-as-a-service (NaaS) platform
The project
BT Business were launching Global Fabric, which lets network engineers connect their offices directly to any major cloud provider in seconds, paying only for what they use.
01 — The challenge
Client concern:
If the interface felt over-complicated, engineers would hesitate to use self-service tools.
My role:
Create clear, direct copy that built confidence in on-demand self-service—making the platform feel powerful for senior network engineers, yet accessible to junior team members.
02 — How I worked
I led copy iteration meetings with design, legal, product management, and engineering teams. I upheld BT’s UX standards and style guide across every round, steering stakeholders towards simple, direct copy.
Tools: Figma, Jira
I wrote microcopy, tooltips and navigations for the entire journey.
This video shows some of my work guiding users through port selection, site resilience, and service deployment.
03 — Results
My work was showcased in demos that helped give clients the confidence to embrace flexible, on-demand bandwidth. This in turn gave engineers direct control over their networks, replacing traditional slow networking.
“
Network engineering is complex, but Sara turned dense technical specs into intuitive microcopy. She transformed the interface - reducing user confusion and helping our network engineers navigate Global Fabric with ease.
— Neil Ballinger, Design Lead at BT Group
