Belling cookers Asia launch

Positioning the British Belling cooker brand as a premium offering in the China market. Launching two exclusive cookers designed specifically for Asian/European-fusion cooking.

Belling M Series Range Cookers

British Design and Engineering. Professional performance.

Established in 1912.

"Designed exclusively for China, Belling’s M3 and M5 range cookers have been developed after extensive research to understand the Chinese cooking style.

Engineered in Britain by a passionate team of expert engineers using premium quality materials, the M Series will radically transform the home-cooking experience with practical and professional features. Each range cooker delivers outstanding performance and injects a sophisticated British aesthetic into every kitchen.

The powerful hobs, hood and large capacity ovens are specifically tailored to enhance both traditional Chinese and Western dishes. High-speed stir fries and a host of delicious wok-based cuisines become faster, easier and more hygienic thanks to advanced smoke extraction and easy-to-clean surfaces.

The freedom to bake, steam and grill multiple sides and mains at the same time is the perfect solution for those wanting to serve consistent high-quality food at frequent family gatherings.

Invest in the expertise of a British brand established for over 100 years and delight in showcasing and sharing your cooking skills for decades to come."

Using territory-specific consumer insights, I wrote for two targeted consumers, with a focus on heritage, professional performance, British engineered design, and lifestyle benefits.